I noted last week that the trades which are devoted to the study of the mind appear to be in a race against the trades that are devoted to exploiting the limits of our mental capacity. For example, psychology vs. advertising.
Slate’s series, The Memory Doctor, The future of false memories, profiles a psychologist who also works with advertisers. It’s fascinating.
The scientist, Elizabeth Loftus, would make a great subject for a documentary ala Errol Morris.