The iPad app buying process.

My parents have graciously agreed to test the iPad. So far, they’ve had a terrific time. But when buying apps they hit a bump: the messaging, written and visual, did not help them understand how to shop, how to buy or when the transaction was completed.

I wonder what data Apple is collecting on how well their interface works across age and cultural groups given that, during the registration process, they ask owners to state their year of birth.

Why not ask for native language?