Here we go:
A technology writer for Time Magazine, after being shown 15 minutes of [the upcoming Avatar by James Cameron], posited the movie’s 3D action had set off actual “memory creation.”
“I couldn’t tell what was real and what was animated–even knowing that the 9-ft.-tall blue, dappled dude couldn’t possibly be real. The scenes were so startling and absorbing that the following morning, I had the peculiar sensation of wanting to return there, as if Pandora were real,” he said.
The New York Times interviewed him later.
“It was like doing some kind of drug,” he said, describing a scene showing Sam Worthington running around “with this kind of hot alien chick,” and being attacked by jaguarlike creatures. He was sprinkled with sprites that floated down, like snowflakes. “You feel like the little feathery things are landing on your arm”.
In the same New York Times article, Dr. Mario Mendez, a behavioural neurologist at the University of California, said it is entirely possible Cameron’s 3D technology could tap brain systems that are undisturbed by conventional 2D movies. An inner global-positioning system that orients a person to the surrounding world, was one example he gave.
“Three-D demonstrably creates a space that triggers this GPS; it’s really very stimulating”.
…Cameron himself told Time Magazine that 3D viewing “is so close to a real experience that it actually triggers memory creation in a way that 2D viewing doesn’t.” Cameron also believes that stereoscopic (3D) viewing uses more neurons, which would further heighten the impact of 3D.